About
I work with teams whose products are valuable, but getting harder to use.
Operations Architect and AI Experience Designer with over 15 years building digital products across fintech, Web3, media, and SaaS. Based in Berlin, I specialise in auditing agentic workflows, remediating AI Experience Debt, and designing the guardrails that turn functional tools into retention engines.
My track record includes leading the evolution of complex products like Podigee and Wealth Management SaaS at FNZ, cutting support escalations by 40% and reducing onboarding drop-off by 25% across enterprise workflows.
I focus on the moments AI-first products fail silently: dead-end loops, hallucination recovery, and the invisible friction that drives users to competitors before they ever file a ticket.
I am most useful when the product has grown beyond its original logic and the team can feel the friction.
Where I fit
Complex SaaS products, operational workflows, and onboarding paths that now require too much explanation to feel smooth.
What I make
I redesign products that have become harder to use, and I also create new interfaces, UX/UI systems, and product foundations from scratch.
How I work with teams
Direct diagnosis, clear thinking, and practical decisions that help teams move instead of circling the problem.
Reach Out
Need help with a product that is becoming harder to use as it grows?
Send a short description of the product, the team, and the problem users keep running into. Include the flow that feels unclear, slow, or costly to maintain.