FNZ
Reduced friction in onboarding and operational workflows inside a complex financial product.
Wojciech Hupert / Berlin
Your product is getting harder to use as it grows.
Usually that means cluttered flows, weaker onboarding, and a product structure that no longer feels coherent. I help SaaS teams make it clear again.
15+ years in product designSaaS, fintech, and complex workflowsIndependent, Berlin-based
Recognizable Problems
Most teams do not need more UI. They need less friction in the product.
“The product has grown messy.”
Wojciech Hupert Comments
Navigation, flows, and screen logic no longer move as one system, so every addition creates more friction.
“Onboarding is leaking users.”
Wojciech Hupert Comments
People are asked for too much effort too early, before the value of the product is obvious.
“Fast-built UI breaks in use.”
Wojciech Hupert Comments
The surface may look convincing, but the hierarchy and product logic do not hold up in real usage.
Why This Happens
Great interfaces balance feature priority, user flows, business goals, and user needs without turning the product into friction.
Proof
A few examples of expensive product confusion turned into something clearer.
Podigee
Turned an outdated platform into a clearer product system the team could keep building on.
Jobspotting
Designed a custom dashboard for a new way of matching jobs and talent.
Specific case studies are available on request.
Contact
If your product feels more complicated than it should, start with the part users struggle through most.
Email me with the product, who it is for, and the one flow that feels hardest to use right now. A few concrete sentences are enough to start.