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Wojciech Hupert

Making complex products clear and usable

I’m Wojciech Hupert, a product designer. I design software, tools and AI systems — from a first sketch to a working product your team can actually use.

How I can help

Product design for software, tools and AI systems. We start with one clear problem.

Product Design

You have a product — software, a tool, an AI system — that’s hard to use, or you need a new one designed. I design it so it’s clear and does the job.

You receive: I map the steps, design clearer screens, and hand over a clickable prototype plus build notes.See related work ↗

UX Audit

People struggle with your product, but you’re not sure where to start. I go through it and tell you, plainly, what’s broken and what to fix first.

You receive: Annotated findings, a priority list, and a recommendation for each issue.See related work ↗

Design Systems & Branding

Your product’s screens don’t match, or the brand looks different everywhere. I bring it into one clear, reusable system.

You receive: Colours, type, reusable components, and examples applied to your real screens and materials.See related work ↗

MVPs & Custom Tools

You want to test a product idea, or build a focused tool for one job. I design and build the smallest version that proves it.

You receive: A working prototype or a small application, with the scope agreed up front.See related work ↗

AI Systems & Automation

AI products are still products. I design and build AI tools for a specific job in your business, with clear points where your team reviews and approves.

You receive: A scoped workflow, a working prototype or implementation, and guidance on running it yourselves.See related work ↗

Work I’ve done

Real projects, honestly labelled — what was client work and what was my own.

All projects ↗

How I work

Understand the problem, then make it tangible.

  1. Understand

    Learn how the product is used today, before changing anything.

  2. Explore

    Sketch and compare a few ways it could work.

  3. Refine

    Check the details with the people who’ll use it.

How I work ↗
Wojciech Hupert

Who’s behind this

A designer who builds, not just a deck of ideas.

I’ve spent over 15 years designing software, from SaaS and fintech products to AI tools and internal systems. What matters to me is that the product is clear to use, and that your team can actually run it after I leave.

About me and my experience ↗

Let’s talk

What could be easier to use?

Tell me what you’re building or fixing. A few sentences is enough to start.

whupert@gmail.com ↗